Monday, July 10, 2006

Radio Stations Play Songs...

WHOLE songs.

Not ten second clips. Back to back to back to back.

102.1 here in Milwaukee has changed formats, to the "Quick 102.1" They ran a tag line of 'We just played 201 songs this past hour.... the Hog only played 9..."

Ummmmm, hello? You didn't play 201 songs - you played 201 CLIPS from songs. They're playing the most recognizable section, in 5 to 10 second bursts, of the songs they normally would play. And they're just stringing them together, and quite frankly, it's TERRIBLE.

They say that they're following market research that says that people want to listen to their favorite songs... and that people want to listen to the favorite parts of their favorite songs. So how on God's green earf did they come up with this plan? Of course people want to listen to their favorite songs..... they're favorites for a reason. But to only listen to the five or ten second clip, only to have it go away for another clip is quite annoying.

Yet again, business people making decisions that make no sense. I couldn't even get clarification on their website, cuz it was "under construction" as of Monday night.


At 9:39 AM, Blogger Nick said...

They're not changing formats Matt... its called stunting... which is what stations do before they made marketing changes or have other announcements.

Read this and this for more details.


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